It’s a question more and more New Zealanders are asking – just exactly where in the world is my next meal coming from?
Is it from New Zealand, or from Australia, Canada or China?
And who is going to tell me?

New Zealand law does not require a food manufacturer to identify the origin of the contents used in the bag, can or box their product comes in. It does not require point¬ of sale country of origin information to be provided by retailers.

CoOL New Zealand believes consumers are becoming increasingly concerned about the characteristics and qualities of the food products they are putting on the table for their families.

CoOL New Zealand is a coalition of more than 30 consumer groups, producer boards, community interest groups, unions and companies who all believe New Zealand must change its law to make CoOL mandatory on all food labelling.

We believe Kiwi shoppers deserve the right to choose.

CoOL is not a ‘buy local’ campaign. It is not a food safety campaign. It’s about choices.

Mandatory country of origin labelling (MCoOL) is the only way to ensure the consumer gets to make the right choice for them, whether their purchase decision is based on product origin, the price, safety concerns, what the kids like, nutrition needs or just plain old flavour preference!

 

> Fair Go Does A CoOL Story

> Bacon from Where? Aussie company fined.

> Join the Facebook Group
                            'I Want A CoOL New Zealand'

We'll keep you up to date with any progress on our campaign.
A quick poll
Have you ever considered where your food comes from?		yes  no
Would you like to know where your food comes from?		yes  no
Would Country of Origin food labelling be likely to affect your choice of purchase?		yes  no
Do you think Country of Origin labelling is a good idea for New Zealand?		yes  no
Name
Email
I agree to receiving email correspondence from time to time from the CoOL Campaign.